When you're tasked with crafting a tourism commercial that showcases the allure of a cosy snowy alpine retreat, it’s easy to get excited. The challenge was, the commercial needed to go live prior to the snow season for a Southern Hemisphere winter - in May!
'The Likeminded' wins Gold at the Melbourne Design Awards
‘The Likeminded’ has won gold at the Melbourne Design Awards. This project was shot in 2022 over the course of 4 days in both Melbourne and Ross Tasmania with crew of 4. It really shows how you can create a beautiful story when you’ve got a client who trusts you and a crew of legends making you look good.
IT'S TIME I WROTE THIS DOWN
At times, I think of things. At other times, I write them down. Here are those things that pertain to working as a freelance commercial and content director.
Use my free storyboard template!
After getting tired of rebuilding my storyboards every production, I’ve finally created a master template from which to create all my future storyboards. I’m providing it here for you to view, print, copy, change, or whatever for free.
Lean into shooting for the cutting room floor.
One of the unique perks of working in film and TV is that the work is in a state of refinement untill the end. From pre-production to delivery, every job is carved down from something larger until it’s done. We throw out much of what we research, what we scout, who we screen test, locations are refined, takes are scratched, angles moved, and carefully built and sourced props end up out of focus. Most of our work is eventually forgotten and discarded until we are left with the final piece. It’s just part of it.
An Origin Story
Before I was a Melbourne-based television commercial director I was a Canberra-based television commercial director. Before that, I was a kid growing up in the 80s and 90s in Canberra - that’s ‘League Country’.